The company was founded in Boston USA in 1906 as the “New Balance Arch Support Company” and is one of the world’s biggest sports footwear manufacturers.
New Balance maintains a manufacturing presence in the US and UK for the European market where some of the most popular models are produced. In contrast to competitors who chose to manufacture products outside of the US and UK.
Part of what makes New Balance so unique is the commitment to making products that not only provide performance, but also superior fit and comfort. To ensure the best fitting, performance and apparel, they focus on improving the technology and production methods. The philosophy is simple: listen learn and refine. It’s an approach to technology that puts New Balance face to face with world-class athletes and everyday athletes alike.